EUGENE
So we're going to develop the things we want to sell. Then how do we go about selling them? A fine tip from our salesman's handbook is to sell what the customer wants, not what you want. I'd like to tell you a story about a real-estate salesman. A man came into his office looking for a very particular house. The customer sat down and found out that the salesman was a very good listener. In just a few minutes the customer was talking about houses he had lived in and the one in particular where he had spent his childhood. It was a simple house on a two-acre lot completely covered in trees. And the man just loved those trees. So the salesman took the customer out to a house. It wasn't exactly what he'd asked for but it was close And the backyard, was covered in trees. Two-acres of trees. And they were lovely trees. And he finally sold the man those trees and he threw in the house as well. This story is very relevant to our problems in employment. All of our candidates have deep-seated desires in their hearts somewhere for the type of work they really want to do and the only way we're going to find them is to be interested in their lives. There's no point in making offers to men until you find the trees in their hearts. The work they really want to do.
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